Study 1

Direction A / B / C

Three visual directions, same copy, same typeface (Geist). Pick one to refine — or call out specific elements to mix.

A — Swiss-Bauhaus

Independent advisor

Julian Corbet

Strategy · AI · Politics

I work with leaders on the harder questions where AI, strategy and politics intersect. Independent view, considered counsel, no theatre.

  • Consulting engagements 2026 — open
  • Speaking Selective
  • Writing Quarterly

Strict, hard, type-led. Cold-side of the spectrum.

B — Scholarly green

Independent advisor

Julian Corbet

Strategy · AI · Politics

I work with leaders on the harder questions where AI, strategy and politics intersect. Independent view, considered counsel, no theatre.

  • Consulting engagements 2026 — open
  • Speaking Selective
  • Writing Quarterly

Calm, intellectual, restrained. Warm-side of the spectrum.

C — High-contrast slate

Independent advisor

Julian Corbet

Strategy · AI · Politics

I work with leaders on the harder questions where AI, strategy and politics intersect. Independent view, considered counsel, no theatre.

  • Consulting engagements 2026 — open
  • Speaking Selective
  • Writing Quarterly

Sharper than B, warmer than A. Mid-path.